Blackrock Unveils New "CEI" Credit Score System After Ditching DEI
The investment giant will shift from rating companies on "Diversity, Equity & Inclusion" metrics to "Conformity, Enforcement & Indoctrination."
In a move that has left corporate America both amused and bewildered, investment behemoth BlackRock announced the launch of its groundbreaking "Conformity, Enforcement & Indoctrination" (CEI) credit score system. This innovative initiative comes hot on the heels of the company's decision to phase out its previous Diversity, Equity & Inclusion (DEI) metrics, a shift purportedly inspired by recent political winds.
Following President Trump's decisive action against DEI practices, BlackRock, ever the chameleon, swiftly adapted to the changing landscape. The firm's latest annual report conspicuously omits any mention of DEI commitments, signaling a strategic pivot to the newly minted CEI framework. Critics, however, argue that this is merely a superficial rebranding effort, with the underlying agenda remaining largely unchanged.
BlackRock's CEO, Larry Fink, has never shied away from steering the corporate ship with a firm hand. In a candid moment that has since become fodder for satirists worldwide, Fink remarked, "You have to force behaviors, and at BlackRock, we are forcing behaviors." This revelation has only fueled speculation that CEI is DEI in sheep's clothing.
The video game industry, among others, has felt the weight of BlackRock's influence. Developers and publishers have been nudged—some might say shoved—toward adopting ESG and DEI (now CEI) principles, leading to debates about creative freedom versus corporate conformity. While some argue that these initiatives promote inclusivity, others feel they're being forced to play a game with loaded dice and preachy narratives.
As corporations scramble to align with the latest alphabet soup of social governance metrics, there's a growing chorus advocating for a return to meritocracy. The argument is simple: hiring and promotions based on merit lead to better outcomes for all involved. By sidelining arbitrary quotas related to race, gender, or sexual orientation, companies can focus on what truly matters—competence, qualifications and performance.
In the end, BlackRock's transition from DEI to CEI might be nothing more than a masterful exercise in corporate wordplay. After all, when it comes to enforcing ideological conformity, a rose by any other name would smell as sweet—or, in this case, as contrived. What are your thoughts on Blackrock announcing an end to its DEI practices? A sincere commitment or too good to be true? Let us know in the comments below.
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Okay, if the name of this substack is The FARCE Feed, why am I having an impossible time figuring out if this is farce or reality?!?! Sad state of affairs when reality and farce are impossible to tell apart!
the most concerning part is how the “E”nforcement works